At Seva, the student always comes first. In a category dominated by information overload, Seva needed a fresh, direct marketing strategy that cut through the monotony and established their name. As a multifaith school, led by Sikh values, we recognised that Seva prioritised the making of great, well rounded people, not just test-acing students.
As the copywriter of a creative team with designer Daisy Stimpson, we established an impactful and playful creative identity that highlights the benefit of a school like Seva. Using the recurring motif of not just, we expanded our campaign to cover all facets of the school experience, including open days, reception and higher study.