Lager. You loved it once, but then it went out of style, relegated to the back of the shelf, replaced by fancy ales. We brought it back.
For the Lager Revival,Daughter Studio have been developing Freedom's brand presence, with new packaging, merchandise, and social campaigns.
Working alongside fellow designer and occassional creative partner Daisy Stimpson, we created a huge range of assetts for Freedom’sLove Lager Again campaign. We produced an immersive social campaign, complete with video content, graphic stills and brand collateral. I’ve worked on strategy on a number of Freedom comms, and produced print and digital ads, as well as Freedom’s first beer can design.