This One’s For Her
Harnessing the power of the people to tackle Period Poverty in the UK
In collaboration with Lucy Clarke and Calum Barlow
There are 49,000 homeless menstruators in the UK, and 1 in 10 girls aged 14 to 21 are unable to afford their period. How could we tackle period poverty in the UK, while making activism easy for campaigners?
We created a campaign to raise awareness of period poverty and get sanitary products to the people who need them, activated through a social media takeover that streamlines activism.
I was responsible for strategy, art direction and editing. I also wrote the script for the video, and produced the sticker packet.