Give & Go
Brand identity for elite GB hockey player Ollie Willars' sports coaching business
Building a bold new coaching identity for a brand that focuses not only on the sport, but also on the athlete’s development as a person.
2020
I worked closely with Willars to develop an understanding of his sporting history, as well as the sport of hockey itself. I created two graphic devices alongside the logos–the aforementioned grid, and the Give & Go manoeuvre icon, a reflection of the technique, developed from archive hockey drills sketches.
