Ben Kite
Ben Kite
Graphic Designer based in London

Give & Go

Brand identity for elite GB hockey player Ollie Willars' sports coaching business

Building a bold new coaching identity for a brand that focuses not only on the sport, but also on the athlete’s development as a person.


I worked closely with Willars to develop an understanding of his sporting history, as well as the sport of hockey itself. I created two graphic devices alongside the logos–the aforementioned grid, and the Give & Go manoeuvre icon, a reflection of the technique, developed from archive hockey drills sketches.